The “5 Day MBA” for Managers

This programme is tailored for progressive “real-world” leaders and managers who want to gain a clear understanding and overview of the essential elements of a major MBA programme but in a significantly shorter time. The “5-Day MBA” will help you understand, create and implement an action-framework that equips you to make profound and immediate impacts on your personal and organisational performance.

Course Overview

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This course can also be delivered in-house and tailored to meet the specific needs of your organisation. Click here for more information.

The “5 Day MBA” for Managers provides essential skills and knowledge that business professionals need in order to succeed - whatever their background or vocational intentions. The programme goes well beyond conventional theory and focuses on the key topics, strategies and techniques needed in order to achieve excellence in today’s business world.

The learning experience lays out a firm foundation of the essential elements of a major MBA programme but without getting bogged down in excessive text book theory and concepts. While highlighting the need for focus, a solid understanding of management techniques and the confidence to achieve high levels of performance, the programme is also highly experiential. And, it is directed by an expert group of successful business practitioners – all of whom will be on hand to provide coaching and support based on your personal needs.

The “5 Day MBA” for Managers is all about creating value - both for you as an individual and for your organisation. As a result of this value-focus you can expect the programme to be highly intensive and experiential with opportunities to work with others, test out learning and apply it to yourself. The format is a mixture of high energy workshops focusing on key concepts. The sessions themselves are also a forum for debate, challenge and discussion to help participants ground the learning in their own reality. The learning is further embedded and applied through two real-time projects which run throughout
the five days.

The first is a business simulator where groups will be given an opportunity to take a business concept to market and develop it to the stage where they would pitch their proposition to a group of experts similar to the BBC’s Dragons’ Den programme. The second is centred on recognising your own talents and skills and marketing them to a ‘board’. In the
current business climate of hostile acquisitions, takeovers and mergers, the ability to demonstrate personal impact and authenticity as a ‘full range dynamic leader’ has never been more important. Programme tutors are on hand throughout, providing support and short coaching opportunities where you feel they are needed.

Unique Personal Value Points To Consider
- The programme is a 5-day residential course – allowing you to immerse yourself in the subject without the day to day distractions you would usually encounter
- Facilitative learning format – rest assured, this is no “chalk and talk” event. Expect interaction, coaching and support at every stage of the programme
- Respected Faculty of Trainers – all of whom boast extensive business and coaching experience, will be firmly focused on creating the ideal learning experience for every delegate
- Evening Workshops – will focus on key areas and help push your development to the next level. They will also be very enjoyable!
- One-to-One Coaching – unique to this type of programme we are also offering opportunities for one-to-one coaching with the members’ faculty who will work with you personally on your specific challenges or areas of development

WHO SHOULD ATTEND

All executives, senior managers, managers and team leaders who want to improve their own management performance and help to create a successful high performance operation. Managers from a variety of backgrounds and skill bases who are in or moving into more general management roles where the ability to read the bigger picture and add abilities in strategy, finance, marketing and people management will greatly aid their progress.

Booking Information

To have a customised version of this course delivered In-House please call Tom Gooderham on +44 (0)20 7017 7195.

Programme Details

“delivering a quantum leap

Introduction
Timetable for the programme, methodology for the workshops, discussion and case studies. Share
personal and organisational experience, personal aims and objectives.

Understanding the Foundation Principles of Business Strategy
• What exactly do we mean when we talk about strategy?
• Pioneers of modern business strategy
• The pivotal role of strategy in organisational success
• Examples of strategic innovation
• How strategy is a catalyst for bringing about change
• Understanding some of the common strategic models and application
• How to formulate robust strategies – a practical approach
• Creation, implementation and measurement of strategy and tactics
• Introduction to the concept of ‘Blue Ocean Strategy’
• Making strategy real – the secrets of successful strategy execution
Case Studies – How Cirque de Soleil has successfully used Blue Ocean Strategy
– Good to Great and key concepts, how to find the one big thing your business should focus on

Business Marketing – Internally and Externally
• Understanding how corporate marketing strategy relates to organisations
• How to use corporate marketing techniques to gain greater levels of influence
• Apply product, price and place to self and team
• Understanding the life cycle of products relative to competition
• Developing business intelligence techniques and competitor analysis
• Identifying risk for future action and successful market choice
• Developing company and personal position statements
• Producing strategies and tactics to develop your marketing mix
Case Studies – The power of the brand. Coca-Cola vs. Pepsi or Virgin Atlantic vs. British Airways

Finance, Accounting and Business Analysis
• Common business unit finance measures and how they are utilised
• Understanding key financial concepts – for non-financial managers
• Financial alternatives available to a business, their advantages and disadvantages
• Cost reduction programmes and their impact on profit and business operation
• How the concepts affect financial performance measures and what and how to improve them
• Financial statements – how to read them and understand their evaluation of business health

Strategy, Marketing and Finance in Action
• Project groups tackle a specific product development activity putting business ideas into action
• Team presentation to panel of experts and entrepreneurs
• Reflection of learning and application

People Management – Understanding and Managing Different Personality Types
• Identify individuals’ strengths and hot buttons
• Understand how needs drive behaviour and decision making
• The importance of connecting with different types of personalities in order to motivate and lead effectively
• Building, developing and retaining high performance teams
• Practical tips to fit the right motivational message to the right personality
• Developing strategies to improve personal impact and influence
Workshop – Personal profile diagnostic, Team motivation assessment exercise, Motivational level; mapping survey tool, Key motivators assessment tool

Evening Surgery: Mastering Presentation Skills
There will be an optional evening workshop which will focus on a specific review of the ‘Strategy, Marketing and Finance in Action’ session as well as added value around effective presentation skills and personal impact. Where appropriate “in the moment coaching” tailored to your presentation needs. Areas covered may include:
• How to connect with any audience – large or small
• How to influence and create impact
• How to move your audience to take action
• How to deal with Q&A – including unplanned or hostile scenarios

Full Range Dynamic Leadership
• Defining the key characteristics of great leaders and how leadership differs from management
• Understanding a range of leadership styles and appropriate application to determine successful outcomes and personal impact
• The importance of the sixteen elements of the Full Range Dynamic Leadership under the key heading of:
– Body; Mind; Emotional intelligence; Leadership engagement
• Examining leadership in the context of individuals and organisations
• Introduction to Emotional Intelligence, diagnostic and feedback
• Why coaching is a critical skill for modern managers and leaders
• The importance of creating an environment that nurtures high performance
Workshop – Full Range Dynamic Leadership, Emotional Intelligence Initial Assessment
Case study – Developing high level feedback and assertiveness techniques

Strategic Communication and Influencing in a Business Context
• Understanding corporate vision, applying the PrimeFocus framework
• Why engagement is the key to successful implementation of strategy
• Influencing as a key strategic tool every manager must develop
• The role of communication in modern organisations
• Developing your strategic communication message

Ethically Managing Organisational Politics
• Accepting your inevitable involvement in organisational politics
• Ethically influencing positively across your organisation
• Techniques for countering unethical and self-serving behaviour as it blocks positive influence
• Managing politics over email
Exercises:
• Defining politics within your organisation
• Practising offensive and defensive strategies
• Sussing out the political players and dealing with them

Personal Branding
• Developing a comprehensive personal SWOT Matrix using various tools for self analysis
• The 360 degree feedback model
• Developing performance improvement strategies for yourself and your team

Course Leader

IIR Management Development is delighted to bring a programme faculty of the very highest calibre. Each member brings unique insight and expert knowledge to the programme and is highly experience and a coach, advisor and trainer to business leaders around the globe. We believe that this is one of the most robust and exciting faculties we have had the privilege of presenting to our clients.

RUSSELL EVANS
Russell is a consultant with corporate experience in leadership, team building and change management. His focus is developing leaders and their teams to deliver improved business and personal performance. Russell’s work ranges from the support of directors and senior managers to improving front line team performance. He has experience working across a range of sectors and particularly those with retail or a strong customer relationship element. Companies Russell has worked with include: AXA PPP Healthcare, Fortis Bank Plc, Virgin Mobile, WH Smith, Scottish Water, HBOS plc and Goldshield plc. In addition Russell is a member of the Institute of Leadership and Management and an Associate of the Chartered Management Institute.

CHRISTOPHER BURFORD
Christopher works as a company “Doctor” either on an advisory basis or as part of the management team. Over the last 20 years he has worked across many sectors on behalf of major global accountants and more recently for his own company. With his experience he can ‘get behind’ the numbers and ‘see’ the financial and operational structures necessary for success. He also has experience of the buying and selling of companies, particularly MBOs. He has worked with companies such as HSBC Bank Plc, PriceWaterhouseCoopers, The Brown Group Plc, Drummonds Plc and Traidcraft Plc. Additionally, Christopher has a BA Hons in Psychology and is a fellow of the Association of Business Recovery Professionals. Christopher has been the President of the UK Turnaround Management Association and is committed to finding a constructive and consensual solution to corporate distress wherever possible.

MARTIN CARVER
Martin started his career in finance and consultancy. He has extensive leadership, team and coaching experience, initially in financial services but now globally across a variety of cultures, industries and sectors. He is deeply passionate about developing people skills and talents. He works with Board members and Directors facilitating change and performance enhancement, with senior management teams to maximise their talents and effectiveness and through his coaching assignments support a range of managers and leaders in gaining personal insight and focus. He has worked with companies such as Norwich Union, Prudential, Abbey, Barclays, Masterfoods, Northern Foods, Kirklees Council, Dept for Work & Pensions, Lancaster and Preston Universities, Omantel, Maybank, Eversheds Solicitors, Audley Travel, Novartis, Siemens. He has accounting qualifications, an MBA, is a professional coach with the International Coaching Federation at PCC level, CPCC level with the Coaches Training Institute and is qualified for a number of assessment tools.