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The Digital Marketing Programme

100% Distance Learning

Starts 21 July 2020

Distance Learning

Digital marketing requires a fundamental shift in the way that we think about our customer and how we create strong and lasting relationships with them. This Digital Marketing programme is your essential toolkit to competing and winning in this ever-changing world. We will cover areas at each stage of the customer lifecycle and ensure you have a firm grounding of each stage of the digital marketing process from strategy to execution.

Students have 6 months to complete all of the modules and pass the final exam in order to achieve the School of Marketing Certificate in Digital Marketing.


  • A comprehensive guide to the latest tools required to excel in a digital marketing role
  • Completely interactive
  • Gain a valuable certificate of completion that has global recognition
  • Over 20 case studies of real world application
  • Over 70 hours of course content

The programme consists of 11 key modules related to Digital Marketing. Each week, you will get access to a new module, regardless of whether you have completed the previous one.

You have 6 months to complete all of the modules and pass the final exam in order to achieve the School of Marketing Certificate in Digital Marketing.

  • WEEK 1 - Understanding the fundamentals of marketing
  • WEEK 2 - Developing a digital marketing strategy
  • WEEK 3 - Developing and growing a brand digitally
  • WEEK 4 - Creating an e-commerce strategy to market and sell online
  • WEEK 5 - Building a search engine optimisation strategy
  • WEEK 6 - Creating digital marketing content
  • WEEK 7 - Marketing through voice technology
  • WEEK 8 - Developing a paid advertising and paid social campaign
  • WEEK 9 - How to generate customer loyalty digitally
  • WEEK 10 - Becoming an influencer marketer
  • WEEK 11 - Digital marketing regulations and GDPR
  • WEEK 12 - Access to final assessment

This programme has been designed by the School of Marketing, whose Advisory Board Members include some of the world’s marketing leaders and influential individuals:

  • Keith Weed, CMO of Unilever
  • Rory Sutherland, Chairman of Ogilvy
  • Steven Bartlett, CEO of Social Chain
  • David Wheldon, CMO of RBS
  • Prof. Jaideep Prabhu, Cambridge Judge Business School, Cambridge University,
  • Magnus Djaba, President of Saatchi and Saatchi
  • Paul Polman, ex-CEO of Unilever
  • Nishma Robb, Marketing Director and Chair of [email protected], Google 

Skill based learning

  • The programme has been specifically aimed to build the skills you need to become an expert digital marketer
  • It has been designed by world leading faculty and industry leaders
  • Content is constantly updated to ensure you are learning cutting-edge skills

Focus on employability skills

  • Highly applicable to corporate learners who are looking to up-skill their knowledge in this area

In order to get the Certificate in Digital Marketing, you are required to complete 2 forms of assessment.
After each module you are required to complete the knowledge-based multiple choice question test and achieve a minimum mark of 70% in each.
Once you have completed all 11 modules you will have access to the final exam that consists of 100 scenario based multiple choice questions. You are required to achieve a minimum mark of 70% overall in order to pass.