You will discover how to adapt these skills to a variety of written communications. As a
result, you will be able to tailor your approach to meet the specific demands of each situation, whether you are constructing sales and business proposals or technical reports. In addition, you will plan and structure your messages to achieve your desired results and to reflect the nature of your audience and achieve interest and buy-in to your own objectives.
These two days offers a mix of in-class learning and practical cases, based on real scenarios. Participants send in a piece of written work prior to the course. They'll benefit from individual feedback on the strengths and weaknesses of their writing.
Andreas Loizou has run training course around the world since 1999. His clients are governments and financial institutions around the world, including the Bank of England, Lloyds and Santander. He’s a Leader in Residence at Leeds University Business School where he talks to MBAs and Masters in Occupational Psychology about effective communication.
His first book, The Devil’s Deal, was published by FT Prentice Hall in 2012. It featured on the WH Smith Business Book Chart, was Pearson’s Business Book of the Month and has been translated into Chinese, Japanese, Korean and six other languages. His second book, Smack…, is a punchy guide to business writing.
Andreas was a Director of Training at FT Knowledge and was the highest-rated speaker on the Financial Times Intro to the City programme six years in succession.
We have a team of consultants working on tailoring our programmes for our clients, to suit their specific requirements. We work closely with clients, as part of the development process, to focus on the business issues that surround the training We design programmes that focus entirely on helping our clients improve their business performance.